Tag Archives: marketing

Searching for a silver lining

My latest article for Arts Professional tries to unearth opportunities in the approaching austerity in arts funding. *** Nobody likes cuts. But is it too outlandish to see an upside to financial uncertainty? Perhaps not. Organisations that navigate the storms … Continue reading

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Why do people turn to the arts?

Arts companies seem to be developing a healthy interest in the intrinsic benefits of the arts, if this week’s annual conference of the Arts Marketing Association is a guide. This seems slightly counter-intuitive. At a time when many companies are … Continue reading

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